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The Southwest Exteriors Consultation: An Interview with Ryan Houchen

replacement window consultation

When you think of an in-home consultation, what comes to mind? Maybe a gimmicky sales pitch with a "buy today" special offer? A rushed meeting where you’re handed a quote and left with more questions than answers? Unfortunately, that’s the norm in this industry. But at Southwest Exteriors, we do things differently. And no one knows that better than Ryan Houchen—better known in our office as "Hooch".

Hooch isn’t just our Sales Leader; he’s the driving force behind a client-centric, solutions-based approach that puts your needs first. He’s spent years refining a consultation process that’s not about selling—it’s about educating, collaborating, and making sure you feel completely confident in your decisions.

In this conversation, Hooch and I dive into what makes our consultation different, and how we make sure every homeowner gets the time, attention, and expertise they deserve. If you’ve ever wondered what a true no-pressure consultation should look like, you’re about to find out.

Ryan Houchen Southwest Exteriors Sales Leader

Connor: Good morning, Hooch.  

Hooch: Good morning! 

Connor: So, before diving into the specific, concrete details that make our consultation different, I want to ask a high-level question: what's the philosophy behind our approach and how does it differ from the industry standard? 

Hooch: Yeah, sure. So, I’ll speak to this internally and externally. Internally, which is kind of the fuel that makes the engine run, the foundational principle I’ve created is a client-centric, solutions-based approach. That’s crucial. 

We use that filter incessantly. If my team or I have an idea—whether it's something new, something we want to improve, or something we want to do differently—we run it through that filter. If it passes, great, we move forward. 

But if it doesn’t—if it's about us instead of the client, if it's about pushing them toward a specific option instead of letting them make the best choice for themselves—then it doesn’t pass the filter. That principle is crucial because it serves as the guardrail for every decision we make about our sales process. 

Externally, the way this translates to the client is simple: we provide the information and education necessary for them to make the best decision for their home and their budget. 

If we keep that as our true north, it serves us well. 

Connor: Gotcha. So internally, you operate with a client-centric, solutions-based approach. Then externally, you focus on educating the client so they can choose the best solution for their needs. 

How does that differ from other companies? Are they not doing that? 

Hooch: It was actually created because of what I saw happening in the industry. Watching and learning how other companies operate directly informed how I came up with these principles. 

Most companies don’t make it about the client. They don’t make it about finding a solution. Instead, they try to pigeonhole people— 
“Oh, they can’t afford this.” 
“Oh, they can afford this.” 
“This is what I want to sell.” 
“This is what I need to sell.” 

It’s not about the client at all. It’s not about solving their problem. It’s about steering them into whatever the company wants to push. 

Connor: So their approach is more about hitting a sales goal—selling this product or that product—rather than truly helping the customer? 

Hooch: Exactly. And the way we counter that is by giving the client permission to own the process. We make it clear: 
"This is your time. I’m here to guide the conversation, but I’m not here to monopolize it. This is your decision." 

Connor: Right. So let’s dive a little deeper. What were other companies doing that made you think, We’re not going to do that? 

Hooch: I mean, they’re just not spending time with the client. 

They don’t ask questions. That’s a huge difference. A major part of our process is question-asking. We role-play that every Thursday because it’s that important. 

Other companies? They don’t ask questions. They don’t build any real understanding of the client’s needs. They walk in, do a halfway job of measuring, try to build fake rapport by asking a few shallow questions (or, more often, making a few shallow statements), and then just saying something like, “You got a single hung there. OK, we'll put a single hung there”, then throw out a price. 

For example, I’ve been seeing a lot more companies selling Anlin windows. We used to be the only ones in this market, and now there are six others selling the exact same product. 

But in two recent appointments, we won the job—despite being much more expensive—because of the time and design expertise I brought to the table. 

Connor: That’s interesting. So one big gap is that other companies aren’t investing in the client experience? 

Hooch: Exactly. They have zero thought, zero fun, and zero engagement. 

Their attitude is: 
"Let’s just slap in a replacement and move on." 

Our approach is: 
"Let’s not just fix your house—let’s make you thrilled with how it looks." 

And that’s why we hear it all the time: 
"That guy came in, measured for 20 minutes, gave me a price, and left." 

That’s incredibly common. 

But when we go in, we say, 
"This is the most exciting part of my job. I don’t just replace your windows as they exist today—we get to have fun. We talk about options, efficiency, beauty, and budget. We bring everything together to give you the best of all worlds." 

We show people how they can radically transform the look of their home.  That gets people excited. And when they’re excited, they don’t need us to tell them we’re different—they feel it. 

One example: I had a client recently who’d gotten a quote from another company for the same exact Anlin window we sell. We were $6,000 more expensive. 

But I spent hours designing with them, making sure the final outcome was something they’d love. And we won the job. 

People are willing to pay more—not just for the product, but for the level of service and design that we provide, which is way above and beyond what anyone else is doing. 

Connor: That makes sense. 

Hooch: And it’s a big eye-opener for a lot of people because companies are just going through the motions. 

Connor: Right. You mentioned other companies often spend 20 minutes talking to the client, measure the window, and leave… 

So it sounds like other companies are just trying to get to their next appointment as quickly as possible. Whereas we spend, what, an hour to an hour and a half? 

Hooch: Well, actually, the best way to answer that is: We spend as much time as the client wants. And we’ve gotten exceptionally good at that. That’s actually something I’ve focused a lot of training on over the past year and a half. 

We don’t have a set time limit—whether it’s 30 minutes or two hours, it doesn’t matter. If a client wants to take their time, we’ll schedule a second visit, take them to the showroom, we make that happen. 

So yeah, the best way to put it is: We’ll spend as much time with the client as they need to feel confident in their decision. If that means 40 minutes and we need to pull some magic out of our hat to fit everything in, we’ll do it. If a client wants to spend six hours? Guess what—we’ll do that too. 

Connor: Wow. 

Hooch: Yeah. It’s crucial that we frame it that way because it’s not about limiting the consultation to 60 or 90 minutes—it’s about being client-centric and solutions-based. 

Connor: So, could you walk me through the key components or stages of the consultation? What are we doing at each stage? 

Hooch: Sure. The first thing we do is establish the timeframe—out of respect for the client’s schedule, whether it’s their evening, morning, or afternoon. We also confirm that everyone who needs to be part of the decision-making process is present. 

The second step is identifying the baseline needs—what the client believes needs to be done and what we, as professionals, see as potential opportunities to improve their home. Often, there are aspects they haven’t considered that we can point out with our trained eye. 

The next step is discussing potential Band-Aid solutions versus more comprehensive, long-term solutions. We take the time to go over alternatives. 

For example, we’ll say: 
"Glass replacement could cost this much. Glass replacement will do this but won’t do that compared to full window replacement. Glass replacement might be more economical, but here are the trade-offs." 

We provide all the facts, nothing but the facts. And that often surprises people because most companies don’t do that—it’s all about sell, sell, sell. That’s a great example of how we educate and inform rather than just sell. 

I forget who I had with me the other day—either Dwayne or Rob, can’t remember—but about two weeks ago, I spent 35 minutes just talking about glass replacement. 

Connor: Which we don’t even do at Southwest. 

Hooch: Exactly! But I still wanted to educate the client because it was an option. 

Connor: Right. 

Hooch: So, that’s where we discuss alternative solutions. 

After that, we move into discussing the company itself. But before I get to that, let me back up a second. 

During that second phase—before we even introduce the company—we go through the Consultation Form. That takes about 15 minutes, and it’s a guided process where we only ask questions. We don’t make any statements. 

That form helps us understand where the client is at—what their concerns are, their anxieties, their hopes, their goals. It’s like a doctor taking baseline vitals.  

That’s a crucial step early on. And it’s completely different from the typical approach, where most salespeople just dump information on the client—"We’re the best. You have to choose us. Everyone else stinks." 

Instead, we sit there, listen, and ask the right questions to truly understand the client sitting across from us. 

Connor: That’s a big difference. 

Hooch: Exactly. Then, after gathering that information, we move into discussing the company. 

We give them a behind-the-scenes look at who we are, our history, and what makes us different. That naturally transitions into talking about installation, warranties, and the products we offer. 

After covering the company and installation process, we move on to product options. We go through what’s available to them, explaining their choices in a way that aligns with their needs. 

Then comes the investment conversation. 

At this point, we don’t just measure—we design. 

We don’t just walk around the house, taking measurements and jotting down numbers. We call it designing the dream. We go room by room, window by window, or around the exterior of the house (if we’re doing siding), and we thoughtfully plan the project. 

And finally, we go over, ok, “how do we pay for this thing?” 

Connor: One question I wanted to ask is about Recognize and Respond. Could you talk a little about what it is, why it’s unique, and why we do it? 

Hooch: Yeah, absolutely. It’s a really cool thing, man. It’s also something that’s personally meaningful to me. 

You may or may not know, but I run a ministry called Proof Project. I’ve been doing that for about 14 years. Like so many other volunteer organizations, COVID really disrupted things, so we’ve only been able to do it sporadically in the past few years. 

When I was selling full-time—or at least selling more than I do now—a lot of the people we served through Proof Project were people I originally met during sales appointments. I’d go out to a home, and the homeowner would say something like, “I need it. I want it. I trust you guys. But I just can’t afford it.” 

I’d meet elderly women who had lost their husbands, younger single women trying to maintain a home on their own—you name it. Just by going on sales calls, I’d meet people who genuinely needed help, and I’d help them through Proof Project. 

After a while, I started thinking, Okay, I need to formalize this. It wasn’t just something I should experience—it was something my team needed to be a part of, too. 

Connor: Before we go further, just to clarify— what exactly did you do at Proof Project? 

Hooch: They were people we visited who genuinely couldn’t afford the work they needed. 

We’d go out and paint homes, power wash, put in new flooring—things like that. We never replaced windows, but we built patio covers, did exterior work, and made improvements at no charge. 

Proof Project was, and still is, a nonprofit—a 501(c)(3). 

But what really stood out wasn’t the physical work we did. It was the relationships we built. 

We’d spend Sundays at these people’s homes all day, sharing meals with them, praying together. At the time, most of the core Proof Project volunteers had young kids, so we’d bring them along. That always made an impact—people weren’t used to seeing 9-, 10-, 11-year-olds out there working on their home. It wasn’t something you see every day. 

Connor: That’s incredible. 

Hooch: Yeah, it was an amazing experience. And I kept thinking, How do I get my team to experience this, too? 

About seven years ago, that’s when we formalized Recognize and Respond as part of our process. 

It comes from a Bible passage—Romans 12:1-2, specifically the Message translation. The way that passage became part of this was also just one of those “God moments.” 

At the time, I was working behind the scenes, trying to figure out how to get my team on board with this idea. Totally separate from that, my wife came to me and said, “I read this passage today, and I think it should be your guiding verse for what you’re trying to do at work.” 

I hadn’t mentioned anything to her, but it was exactly what I needed. Everything just clicked into place. 

Connor: That’s powerful. 

Hooch: Yeah. And what Recognize and Respond really comes down to is this: 

When we go into a home, we’re entering an incredibly intimate space. Some of these people never have guests over. Their home is their castle—a protected place. You can feel it the moment you walk in. 

So I tell my team: You have to have your antennas up. Your heart and your mind need to be tuned in to the bigger picture. 

Because sometimes, what people need isn’t windows, siding, or doors. Sometimes, they just need someone to see them. To acknowledge their situation. 

Just yesterday, we talked about this in our sales meeting. Jake, one of our guys, had an experience that really stuck with me. 

He met a young woman—probably in her late 20s or early 30s—who had four kids. Her husband had been in sales—he sold roofing. But things had been tough, and he had been struggling with depression. One day, after a sales appointment, he took his own life. 

Now, this woman was left alone with four kids, living on a big piece of land that required a lot of upkeep. She was pregnant at the time of his death, and now the baby is four months old. 

She told Jake, “I can’t really afford these windows, but I need new windows in my baby’s room” 

And that just wrecked me. 

Connor: I can only imagine. 

Hooch: Yeah. It made me think—what if one of our guys was in that situation? What if someone on our team was struggling and we didn’t do enough to help them? 

This is exactly why we do Recognize and Respond. 

And the incredible thing is, it’s not about religion. Some of our guys are believers, some aren’t. Some are comfortable praying with people, some aren’t. And that’s fine. You don't have to pray for somebody, you don't have to pull out a Bible and read scripture to them. It’s about being present. It’s about saying, “Hey, I see you. I care about what’s going on in your life.” 

Jake didn’t just acknowledge this woman’s struggle—he did something about it. 

He listened. He let her talk. She cried. And in the end, he sold her that window. But he took zero commission on it. Just as a way to help. 

I told him, “Man, good for you.” 

Connor: That’s such an incredible story. 

Hooch: And here’s the thing—stories like this come up weekly. 

It’s rare that we go a whole week without at least one, two, sometimes three or four stories like this. And even if we don’t sell a job, the impact remains. 

We leave an imprint on people’s lives. We show them that maybe, just maybe, God is still present in their lives. 

And that’s something money can’t buy. 

No drug, no distraction, nothing else can give you that deep, human connection—the feeling of truly caring for someone. 

And that’s what Recognize and Respond is all about. It’s about being in the moment, being open, and making a difference in people’s lives—even if they’re complete strangers. 

I know that was a long answer, but there’s no way to do it justice without going through the whole story. 

Connor: No, that was great. That’s such a powerful example of our values. Thank you for sharing that. 

I’d actually love to go deeper on Recognize & Respond – maybe I’ll do another piece on that - but in the interest of time, I’m going to move on to some other questions. 

Hooch: No worries. 

Connor: OK, so another question I wanted to go over for readers is: when we say no-obligation or no-pressure consultation, what exactly do we mean? How do we ensure that the homeowner doesn’t feel pressured? 

Hooch: It all goes back to the foundation of our approach—a client-centric, solutions-based process. 

We don’t pigeonhole clients into a solution we think is best for them. Instead, we let them make that choice. That’s a major part of why our consultations are truly no-pressure and no-obligation. 

Another big factor is how we present pricing. When we deliver a price or a monthly financing option, we don’t force them into anything—we let them choose what works best for them. 

We also give them a full week to take advantage of the pricing we offer. And if their situation requires more time, we’re flexible. We never push a buy now or lose this deal forever tactic, which, unfortunately, a lot of companies still do. 

Connor: Gotcha. 

Okay, shifting gears a bit—we’ve already touched on this a bit, but what kind of feedback do you hear most often from clients about our consultation process? 

Hooch: That’s one of the best parts—we get direct feedback from clients, which allows us to gauge how well we’re actually doing. 

It would be easy for us to just say, Oh yeah, we’re killing it! But instead of relying on our own assumptions or patting ourselves on the back, we send out post-appointment surveys. That way, we hear directly from the people we meet with. 

And what we hear constantly is: 

  • They took time with me. 

  • They made sure all my questions were answered. 

  • They asked really good questions. 

  • They actually listened to what I wanted, instead of just pushing their own agenda. 

Clients consistently tell us, You spent more time with me. You covered way more information than any of the other five companies I had out to my home. 

That feedback is so valuable because it confirms that we’re actually doing something different—not just in our own minds, but in the eyes of the homeowners we serve. 

Connor: I love that we’re getting real data on this. 

Hooch: Yeah, otherwise, it’d just be like, patting ourselves on the back and going, Yeah, five stars! 

Connor: Could you share a quick story about a consultation that perfectly demonstrates what we do differently? 

Hooch: Yeah, I actually have two recent ones that I turned into training sessions for the sales team. 

Both were perfect examples of what I’m talking about. Each of them had competing quotes—at least three in both cases. And in both cases, we were the most expensive option. 

But we also had a lot of fun. We spent a lot of time on design. 

The other companies just did the standard approach: 
"Oh, there’s a single-hung window? Let’s replace it with another single-hung." 
"There’s a glider? Let’s put another glider there." 

That’s it. No thought, no creativity. 

With one of them, I know for a fact they took my design and showed it to another company. They basically used it as a template. 

When we got down to the final decision, they told me, “Yeah, we had another company build their quote the same way you did and they came in at $6,000 more” But they went with us because of the time and care we put into the design. 

With the other one, I’m not sure if he gave my design to the other companies, but he did mention that they quoted him the same Anlin Del Mar window. 

He said, “The other guys were less expensive, but we liked the ideas you shared with us. We liked the time you spent with us. And we like you. So we’re going with you.” 

Connor: That’s awesome. 

Hooch: Yeah, both of those are prime examples of why spending more time, having fun with the design, and getting people excited about the transformation makes a difference. 

It’s not just, “Ugh, I have to spend $40,000 or $50,000 on new windows.” 

It’s, “Wow, I get to spend $40,000 or $50,000 and my home is going to look brand new.” 

And because of those two appointments, we’ve spent five to five-and-a-half hours role-playing similar scenarios in training. 

Both of these cases show the power of engaging people, making it about them and what they want—not what’s easiest for me so I can rush out the door. 

Connor: Gotcha. Love that. 

So that really shows that, for the right people, paying more isn’t a deal-breaker when they’re getting that level of service and design. 

Hooch: Exactly. Paying more isn’t an obstacle when they feel confident about the investment. 

Connor: What are some common concerns or misconceptions that homeowners and renters have about a home exterior project? And how do we address those? 

Hooch: One of the biggest concerns is cost. A lot of people don’t realize how much it’s going to be. They’re caught off guard by the price. 

Another big misconception is that they don’t know they can actually do cool stuff with their project. No one else is talking about that. They don’t realize they can change configurations, try new designs, or do something unique instead of just replacing their windows with the exact same thing they have now. 

A lot of people have no idea that’s an option. And if they’ve already had three or four companies come out before us, they’re completely blown away. 

They’ll say, “Oh my God, I didn’t know I could do this! No one told me this was possible.” 

Another big realization for homeowners is just how involved the process actually is. 

They think, “Oh, you’re just taking out my old window and putting a new one in.” 

But no one else is showing them pictures. No one is explaining how the installation process works. No one is walking them through how the window is sealed and why that matters. 

So when we take the time to explain it—and they compare that to other companies who never mentioned any of this—they’re shocked. They’ll say, “Wait, are we even talking about the same thing? None of the other companies said anything about this.” 

And that just highlights how different some companies are. 

They’re in and out in 20 or 30 minutes, just selling on price—because they know they’re going to be cheaper than us. 

But when you’re spending $30,000, $40,000, or even $50,000 on a project, you deserve more than a rushed, bare-minimum consultation. 

Connor: Yeah, absolutely. Okay, what was my next question… 

So, we’ve talked about this a little already, but I want to dive in more specifically. How do you ensure that every homeowner you talk to feels like their specific needs are being addressed—that we’re not glossing over them and that they’re truly getting what they want and need? 

Hooch: That’s a great question. 

The answer? The consultation form. 

Connor: The consultation form? 

Hooch: 100%. 

Like I was saying earlier, think about when you go to the doctor. They always start by asking you a series of questions. 

Nowadays, they use an iPad, right? They just go through a list, asking: 
"Do you have any pain?" 
"How are you feeling?" 
"What’s your medical history?" 

That’s what inspired our consultation form. 

It’s 10 questions, and every single one is focused on the homeowner: 

  • Tell me about you. 
  • Tell me about your project. 
  • What are your biggest anxieties? 
  • What are your biggest fears about a project like this? 
  • What do you hope to accomplish most? 

It’s the best way we can engage with a client. 

And it ensures that we’re not just treating them like another appointment on the schedule. Every homeowner is different, and this helps us focus on them—their priorities, their concerns, their dreams. 

If we didn’t use the consultation form, it would radically change the tone of our appointments. It’s our most diligent, persistent effort to truly understand what matters to the client. 

And this isn’t just a list of questions that gets filed away somewhere and forgotten. That’s why we do it at the beginning of the consultation—because the answers inform the entire experience. 

And that’s something we role-play too—bringing those answers back up throughout the conversation. It’s not just, “Okay, we asked the questions. Moving on.” 

It’s about using those answers to shape the consultation. From that point forward, everything we do—our recommendations, our approach, even the way we interact—is influenced by what the client shared with us. 

Connor: That makes a lot of sense. Which brings me to a related question, how are our design consultants trained differently from others in the industry? 

Hooch: Well, first and foremost—we’re students. 

That’s not a common mindset in sales. Usually, the attitude is, “I’m a badass. I’m the best.” That’s the typical sales mentality, right? 

Connor: Right. 

Hooch: But that’s not how we operate. 

Scott ingrained this in me from day one—it’s all about a constant improvement mindset. 

That’s been huge for Scott, and I’ve fully embraced it too. My team has taken it to a level that I haven’t seen anywhere else in South Texas or San Antonio. 

The mentality is: We all have something to learn. We all improve every single day. 

And one of the biggest ways we do that is through role-playing. 

A lot of the role-playing we do isn’t about sales tactics—it’s about how to provide the client with the best experience possible. 

And I can confidently say—no one else in our industry role-plays to the extent that we do. 

My goal is an hour and a half to two hours of role-playing every week. 

Most salespeople don’t do that in an entire year. 

Because of that, we’re constantly learning from each other. We’re constantly exposing our weaknesses, refining our approach, and improving. That kind of humility is not common on sales teams. 

Connor: That’s an interesting shift. 

Having been on sales teams in the past, I really understand how different that is. A lot of sales environments have what I sometimes call the boiler room mentality—or even the fighter pilot mentality. 

It’s all about being an ace. 
“I closed this many deals.” 
“I had this many kills.” 

There’s this mindset that clients are targets—that you’re out there just trying to get them. 

But what you’re describing is completely different. It’s about learning from clients and actually helping them. 

Hooch: Exactly. 

Most salespeople—especially in a commission-based job—struggle because they walk into a home thinking about themselves. 

They’re stressed. 
“I need to get paid.” 
“I need to close a deal.” 

That mindset’s a death sentence. 

The absolute best way to approach a consultation is to walk into a home asking: 
"How can I best serve these people?" 

If we keep that as our focus—rather than worrying about everything else—we’re going to be in good shape. 

Connor: Are there any specific tools or technology we use that make our job easier or improve the homeowner’s experience? 

Hooch: Yeah, there’s a ton of stuff we use—the window analyzer, the FLIR thermal imaging, and more. 

The funny thing is, we used to be the only ones using these tools. But now, because other companies are constantly shopping us, they’ve started copying what we do. 

But, you know, it’s a compliment, right? What do they say about flattery? 

Connor: Imitation is the sincerest form of flattery. 

Hooch: But just because other companies are using the same tools doesn’t mean they know how to use them properly. 

For example, now other companies are bringing in the window analyzer—but they don’t always tell the client what the numbers mean. They just point at the screen like, “Oh, look at these numbers.” 

We actually explain what each of the four measurements means. And we take before and after readings. 

We measure their current windows. Then, we test a sample window—whether it’s Marvin, Anlin, or whatever they’re considering—and compare the results. 

So when a homeowner says, “Oh yeah, the other company used that tool too,” my response is always: 
"That’s great! What did they tell you about it?" 

And the answer is usually: 
"Uh… nothing. They just showed me the numbers." 

"Okay, do you actually know what those numbers mean?" 

"No." 

"Would you like me to take a few minutes and explain it properly so you actually understand what this data means?" 

"Yeah, that would be great. Thank you." 

That’s the difference. Other companies have the tools—but they often use them in a half-baked way. 

Connor: Yeah, that makes a huge difference. 

Hooch: And it’s not just the analyzer—we still see companies doing things the old-fashioned way. 

Some companies are even going back to writing quotes by hand! We just saw one of those a couple of weeks ago. Meanwhile, we’re using iPads and professional digital tools to streamline the process. 

Connor: So, what exactly does the window analyzer do? 

Hooch: It uses three infrared beams that shoot through the glass to measure four key performance metrics for a window. 

First, we test the existing window in the client’s home. Then, if they’re considering a particular brand of window, we run the analyzer on a sample of that window, too. Then, we compare them side by side. 

Connor: And what specific things does it measure? 

Hooch: It measures: 

  • Infrared heat transmission—how much heat passes through the window. 
  • Solar Heat Gain Coefficient (SHGC)—how much solar energy the window allows in. 
  • Visible Light Transmittance (VLT)—the amount of natural light that passes through. 
  • UV Protection—how much ultraviolet radiation the window blocks. 

I can send you an example from a recent client’s home. I actually run this test for pretty much every client, and the results can be alarming. 

It really opens people’s eyes when they see how much energy their old windows are losing—and how much they could be saving with an upgrade. 

And, just to clarify, this isn’t some cheap gadget. It’s an $800 piece of equipment. You’re not picking this up at Walmart. 

Connor: Right. And what about the FLIR? What does that do? 

Hooch: The FLIR is our thermal imaging camera. 

Connor: Gotcha. 

Hooch: We use it to scan the windows and visually show where heat and cold are coming in. 

Connor: That’s awesome. 

Hooch: Yeah, I’ll send you a couple of FLIR images so you can see it in action. It’s pretty cool. 

Connor: Ok, well, I think we could probably go for a whole other hour on all of this, but we are coming up on time here, so I’m going to wrap it up by saying that I really wanted to thank you for taking time out of your morning to do this interview. I think it’s incredibly valuable for prospective clients to get a peak behind the scenes into who we really are as a company and how we live out our values every day.  

Hooch: Absolutely, man. Happy to do it any time.  

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After talking with Hooch, one thing is clear—our consultation is designed to give you the best experience possible. No sales gimmicks. No rushed conversations. Just honest guidance, expert design insight, and a process that puts you in control.

We believe choosing new windows, doors, or siding for your home should be relaxed and fun, not stressful. And that starts with a consultation built around you. Whether you have a clear vision or don’t know where to start, we’re here to walk you through every option, answer every question, and make sure you feel completely confident in your choices.

So, if you’re ready to experience a consultation that’s truly about your needs - schedule a time to meet with us today. Let’s talk about how we can help bring your vision to life.